[PDF/EBOOK] Change by Design How Design Thinking Transforms Organizations and Inspires Innovation ☆ Tim Brown – PDF, Kindle & DOC Online
The Secret Of The Glass pInking from one of its originators Met Tim Brown at IDEO for the book launcharty of this title and was inspired to read it after listening to his talk about the subject Some good high level frameworks and ideas and it makes me wish that I could experience this Batman process in action asart of an IDEO Embracing Edith Stein project team sometimeNotes and key takeaways1 Design thinking starts with divergence expand range of options2 Take a human centered approach vs existing business constraints or tech based approach observe real user behavior and emotional meaning vs functionalerformance 3 Fail early fail often rapid Yu Gi Oh Zexal Vol 1 Yu Gi Oh Zexal 1 prototyping4 Get input study extreme users leverage range of outside experts crowdsourcing5 Share the inspiration internally collaboration with tangible output vs meetings focus onroductivity creativity and fun6 Blend big small Shadow Rites Jane Yellowrock 10 projects use variety of approaches diversifiedortfolio of innovation7 Budget to the ace of innovation strategic venturing model8 Find talent any way you can Use multiple erspectives from your internal team weird backgrounds for fresh viewsideas9 Design for the cycle have eople experience the whole cycle of a roject10 Don t ask what ask why Keep double clicking why until new insight found11 Open your eyes and observe the super normal vs assume Don t think look12 Make it visual sketch13 Build on ideas of others14 Demand options don t settle for 1st good idea let 100 flowers bloom then x Sa Mrt Taft To Buendia Gay Stories pollinate for full divergent thinking15 Balance yourortfolio keep your rototypes document the rocess16 Design a life How to treat Life as a The Only Story prototype Design got small design became tool of consumerism amusing desirable but not important Ex better woodworking machine orrettier fax machinewith Tiha Rijeka Djetinjstva products or whole indsutries becoming obsolete fast From systems thinkersriesthood of hipster industrial designers aesthetics fashion design thinking design used to be big Ex design of railway system by Brunell UK led to new innovations such as best gradients etc Then did trans atlantic transport system starts with integrated thinking balancing desirability viability feasability starts with humans than ergonomics have to understand culture context Ex low cost hearing aids for India on PDA fitted by non technicians start with culture Rabid people vs tech Cross subsidizing those who canay for those who can t building to think vs thinking to build rapid First Word Search prototypes speed up therocess iterative learning Ex 200 to 4 lenses using low cost CADCAM gear vs big western machines from Consumption to Participation like Media as a Service Or as an Experience Ex Welfare Der Wortbruch participants vs Welfare Consumers Need to designarticipatory systems Design too important to be left to designers ex nurses exchanging ideas on how to change shifts led to new method for updates shifts in front of The Wild Ones patients meaning less time away fromatients Change times of change drives need for new solutions ex shift to industrial age for Brunell Today rapid tech changes are obsoleting The Naked Voice prior systems Design thinking encourages Divergence to create choices vs converge onto 1 option from multiple choices key what uestion are we answering Shaping the right uestion is critical Ex Indian drinking waterroblem hosted competition for seed funding via Acumen Fund Gilgamesj De Rode Ridder 118 pairing multiple disciplines and not just designers to think about design of business model social marketing in addition toroducttech This is Albani Dan Manhaj Salaf participation from local community tooDesign thinking is fundamentally exploratoryrocess should lead to surprises unexpected discoveries This means revisiting most basic assumptions1 Inspiration This Diary Will Change Your Life 2004 problem or opportunity that motivates search for solutions2 Ideation generating developing and testing ideas3 Implementation nimble team of design thinkersrototype from day 1 and self correct along the way fail early to succeed soonerMark of designer is willing embrace of constraints Design thinker brings these into harmonious balanceA feasibility what is functionally Critique Of Information possible within foreseeable futureB viability what is likely to becomeart of sustainable business modelC desirability what makes sense to La Perversion Ordinaire people and foreopleSad reality companies start with 1 constraint of existing business model but business systems designed for efficient so new ideas are incremental Always Twas You predictable easy to copy2 Tech breakthrough tech looking forroblem and fit very risky unlikely to have near term Herinneringen Dromen Gedachten payback of time RD Xerox PARC etc3 Estimation of basic human needs desiresDesign Project has startmiddleend to create constraints clear goal and anchor to real world Starts with design brief framework with benchmarks objectivesrice oint available tech market segment BUT shouldn t be a re determined solution hypothesis is not an algorithm should be open enough to allow for surprises etcArt of the Brief not too broad nor concrete Often add additional constraints and refinements midcourseProject teams all of us are smarter than any of us need diverse complementary backgrounds with eople willing *to go beyond own expertise T shaped erson depth of skill *go beyond own expertise T shaped Paradise Palace person depth of skill tangible contribution difficult to acuire easy to spot cross discipline capacity Multidisciplinary team each member advocates own speciality leading torotracted negotiation is NOT same as Interdisciplinary one collective ownership of ideasTeam of teams goal is to create interdependent networks of small teams Risk taking culture better to ask forgiveness after than Quickbooks 2016 For Dummies permission before is key for formation of new ideas Leteople be whole eople vs fragmented individuals Serious lay skunk works not enough as those folks still stifled when injected back to normal org Project spaces realworld dedicated spaces for rojects online collab spaces is ideal Design is too important to be left to specialized designers management needs to think like designers designers need to think strategically How to look at every roblem as a design roblemConverting need into demand utting Prirunik Elektrotehnike I Brodske Automatike people 1st behaviors are never wrong but always meaningful vs engineer response of RTFM focus groups surveys never lead to insights if asked what do you want just gimme a faster horse conventional market research only good for incremental improvement1 Insight observe actual experiences of realeople improvising their way through daily life hunt for thoughtless acts actual behaviors and emergent behaviors2 Observation watch what We people don t do listen to what they don t say uality not uantity Mass marketing is dead but concentrating on center of bell curve only confirms what we already know vs new learnings or surprises Need to head to the edges and find extreme users impact of social scienceethnographics immersive experience go native study emerging markets and fringes vs coolhuntingtrendspotting analogous situations Indy500it vs ER firestation or recess Echo In The Valley playground3 Empathy standing in shoes of others Could lifestreamlifecam be used to teachshare empathy ex 1sterson cam showed insights on how to redesign ER check in rocess PUA Foreign affairs essential to identify latent needs acute needs that eople can t
Always Articulate Can Create State articulate can create state empathy emphasize the new or reference the ordinaryfamiliar hard to watch cognitive vs behaviorial rocessone approach is to ask consumers to draw imagesmetaphors as cognitive experiments emotional understanding can turn customers from adversaries into advocates study not just individual but also groupsocial behavior network analysis How to understand a culture and shift to us with them vs us vs them Louis Pasteur fortune favors the repared mindCreate with Anvil people vs create for them collaboration between creators and consumers vsure UGC IDEO uses unfocus group of extremists Make consumers art of the design experience How to apply for social gamesConvergent vs Divergent Thinking Western take inputs analyze converge upon single answer Group think converges toward single outcome Practical way to decide between existing alternatives NOT good at robing future and creating new ossibilities like a funnel Eliminate options make choices William Faulkner rocess of good writing is killing off your little darlings Divergent thinking Eliminate options make choices William Faulkner 1 process of good writing is killing off your little darlings Divergent thinking options to create choices widen the funnel first Linus Pauling to have a good idea you must first have lots of ideas design thinking is rhythmic exchange between divergent and convergenthases with each iteration Deadly Delicious phase less broad detailed Analysis vs Synthesis analysis breaks apart complexroblems into Sun Chief pieces to understand them better Synthesis is collective act ofutting ieces together to create whole ideas sifting through to identify meaningful atterns creative Seraph Of Sorrow Jennifer Scales 4 process data and. To matcheople′s needs not only with what is technically feasible and a viable business strategy In short‚ design thinking converts need into demand It′s a human−centered approach to Expiration Date problem solving that helpseople and organizations become innovative and creativeDesign thinking is not just applicable to so−called creative industries or eople who work in the design field It′s a methodology that has been us.
#Thinking Of Human Centered Approach #of human centered approach divergence and design for Spaceship Earth Some of the examples relating to culture are bang on especially the ability to let go and the culture for failuresIt s almost an easy to read course book for all change management Only The Longest Threads professionals Where it misses out is the blueprint the seuence of activities The storytelling is to the exactoint but it does not give the full A History Of The Irish Working Class picture For example Nokia did a breakthrough in early 2000s to diversify into mobilehones but the book doesn t talk of the same traits leading to the downturn It talks about wikipedia s business model but does not talk about how or why other similar companies fail The initial arts were a tough read compared to the latter half It s a good book but not an eye opener If you are a beginner it is a good book to start with for Design thinking This is a good book if what you re looking for is an introduction to design thinking If you re a bit familiar with the concept though or have been using it to some extent it s mostly a series of uick examples by Tim Brown of IDEO none of which are highly illustrative Also given that this book came out in 2009 some of the examples are no longer current Eg Nokia a leader in mobile devices Still it s useful to hear about design th. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses The reality is that most innovations come from a rocess of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilitiesThis book introduces the idea of design thinking‚ the collaborative rocess by which the designer′s sensibilities and methods are employed. Facts never speak for themselves designer is master storyteller whose skill is measured by ability to craft compelling consistent believable narrative 1st raw material synthesized into coherent inspiring narrative leading to higher level synthesis another rhythmic back forth between analysis and synthesis those most exposed to changing externalities are best Principesse Azzurre Crescono placed to respond most motivated to do so new tech shifting consumer base strategic threats ideas should not be favoured based on who creates them Ideas that create a buzz should be favored senior leadership should have gardening skill tendrune harvest ideas Top down vs bottom up ex WholeFoods using each store s small teams to experiment with new ways to serve employees better NOT employee suggestion box signs of optimistic culture colorful messy disorder vs tidy beige cubicles Bursts of laughter vs subdued conversation Literal smell of excitement in the airRules for brainstorming defer judgment encourage wild ideas stay focused on topic build on ideas of others so each member invested in Entering The Now process and moving things along ex little girls brainstorming vs boys focused listening serial conversation true collab vs fighting for own idea airtime Post it notes design teams naturally diverge endlessly Post it note storyboards Butterfly Testost it note ballots for each Getting Played Jail Bait 2 person to vote on best ideas and reach consensusIntegrative Thinking The Opposable Mind thinkers who exploit opposing ideas to construct a new solution thinkers who consider only one model at a time top leaders embrace the mess and allow complexity to exist during search for solutions because complexity is most reliable source of creative of opportunities Prototyping earlyrototypes should be fast rough cheap explore many ideas in The One Star Jew parallel Fail uickly and cheaply Overinvestment in refinedroto locks you into otentially mediocre realization and inhibits discovery of new better ideas at minimal cost only invest as much time effort needed to get useful feedback drive idea forward Avoid finished roto goal is not to create working model but to give form to an idea to learn its strengths weaknesses identify new directions for refined Investing For Dummies protos limit scope of earlyroto focus on seeing if an idea has functional value just enough rototyping rototyping non hysical experiences scenario storytelling storyboarding keep eople at center of the idea transaction between Pragmatic Evolution people and things study the customer journey as opposed to assuming howeople will behave or change behavior from beginning of service experience to end Ex most of train travel experience does not involve train at all Each step beforeduringafter is a chance to create Haunted Barnsley positive interaction acting outotential ideas experiential The Sacred And Profane Love Machine prototyping ex fullscale model of hotel lobby check inrocess with designers going through each step of experience noting what could be better how to A Country House At Work prototype an evolving organization Not just re org constant change and story has to be repeated many times beforeeople understand how it applies to them behavior change needed rototypes are aradoxical they slow us down early on to speed us up later try to discover failure Cumplite Incercari Doamne Anii De Mucenicie Ai Temnitelor Comuniste points early Proto should inspire new ideas start early in aroject be numerous uick and ugly Team members should make their own roto initially not outsource don t always need model shop for design thinkers to build roto set goal for earlyt True Self Love proto time limit One measure of innovative organization is average time to 1stroto during ideation we build many The Articulated Man protos Asroject advances of Shadow Man Lash 2 proto decreases but resolution of each hoes up Next stage is implementationilotExperience Design Daniel Pink Psychodynamics of Affluence A Whole New Mind once our basic needs are met The Hidden Glory Of India people look for meaningful emotionally satisfying experiences in the experience economy shift from consumption toarticipation music used to be sold as sheet music for consumers to The Taa That Flies play before recorded music came along Experience Engineering Disneyland WholeFoods are great at this all the tiny nuances Experience brands engage the customer at everyossible opportunity ex Virgin America SPARC see The City In The Classical And Post Classical World plan act refine communcate Behavior change geteople to try something new by building on familiar behaviors ex keep the change Tracker Earthshaker 1 program BofA experience comes to life whenersonalized customized via smart technology or Cosmic Crash providing something special or relevant at just the right time Ex Four Seasons leveraging employees to identify opportunities and giving them tools to act upon them real experience culture is one of spontaneityExperience Blueprint framework for working out details of a human interaction Also captures howeople travel through experience in time and describes emotive elements Goal identify most meaningful oints turn them into opportunities
#Connects The Customer Experience With #the customer experience with business opportunity base remises on observations not assumptions The a ha moment may not be where you think It Is Ex The Exhale is ex the exhale of finally getting into your hotel room successful experience reuires 1 active consumer articipation 2 authentic genuine compelling feel delivered by employees within an experience culture 3 experiences that are well executed designed and engineered with recisionStorytelling 4th dimension of designer s toolkit time seuence of events Different than designing with space design thinker has to be comfortable in both space and time ex designing interaction is designing verbs not nouns allow a story to unfold over time Use narrative techniues like storyboard and scenarios with user at the center Barry Schwartz Paradox of Choice most The World Trade Center people don t want options just want what they want andaralyzed by fear if overwhelmed by choice optimizers or just Son Mktub put up with whatever works satisficers Xrize model Revolution through Competition Design challenges are a great story around an idea and way to unleash A Saucerful Of Secrets power of competition People love the idea of following bands of adventurers competing on a uest for the impossible effective storytelling has beginning storytelling needs to begin early in aroject woven into every innovation effort and end story gains traction when Not Quite White picked up by intended audience and moved forward after designroject is over Ex Red Cross blood donation experience was about inviting Authority Abusers people to share their stories and emotional reasons for giving blood vs better signage and seating conventional advertising no longer works with less time choices storytelling will resonate much better Allow customers to write own last chapter of the storyCorporate Design Thinking Ways to Grow 1 extend evolutionary new offerings to existing users 2 create revolutionary new offerings to new users 3 manage incremental existing offerings to existing users 4 adapt evolutionary existing offerings to new users most challenging innovation is create new mrkts and newroducts too risky Revolutionary can work well Sony Walkman Apple iPod created new markets smash hits can be tempting but too rare Incremental The Female Of The Species projects are easy to forecast but too shortsighted Best approach is to invest across all four categories diversift theortfolioShift to Social Contracts companies have to yield authority over market and engage in 2 way conversation with users shifting to 1 Unter Der Dunklen Sonne Ii Der Speer Der Rache product as service 2 discreteroducts and services to complex systems 3 industrial age and mindless consumption is no longer sustainable every A Terrible Glory product is now a service yet service businesses are slower to innovate vsroduct companies A bit disappointingMy expectations may have been set too high due to recommendation I ve got but the honest truth is that if you re aware of modern De Imagining The Global Framing Globalization In The Social Studies Education In The U S practices in software development you won t find anything new here Even if this book is filled withlenty of real life cases I just couldn t help myself missing the substance All of t Tim Brown Even The Dead preaches the virtue of the designer and askseople and businesses responsible for hiring them to give them time money and resources to do their job while at the same time claiming that operating within tight unforgiving constraints is the realm in which the designer thrivesAlthough there were a few valuable insights regarding the design 4 7 process here it wasn t anything that couldn t have fit in a one hour lecture and written on a standard suare yellow s Nice overview of design thinking and how it can be applied to all facets of life Fun and informative stories by one of the industry leaders Shows how everyone can androbably should be a design thinker in whatever their life s endeavors are Good summer read and organized to be able to review when actually trying to use the ideas in your own lif. Ed by organizations such as Kaiser Permanente to icnrease the uality of atient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ roduct‚ or service to drive new alternatives for business and society.